about me
Hi, I’m Locchi — an Art Director and Motion Designer based in São Paulo, with a growing focus on 3D.
For over a decade I’ve worked across brand, social, and video, with motion as the common thread — social campaigns, animated identities, short-form content, and everything in between. I specialize in fashion, beauty, and lifestyle work, where visual rhythm and mood matter as much as the message.
3D has become a core part of my process over the past couple of years, shaping the way I approach space, light, and composition in every project I take on.
I studied Digital Social Media at Belas Artes, one of Brazil’s leading arts and design schools, and I’ve been building on that foundation project by project ever since.
what I've been up to
Cicero + MESSS | Antes do Post
Cicero, one of Brazil’s leading stationery brands, in collaboration with creative agency MESSS was launching O Planner do Criador — a physical planner built specifically for content creators. MESSS brought me in to give the launch campaign a distinct 3D identity that would feel native to a creator audience, not just another product shot.
My role:
Full 3D execution — concept, modeling, lighting, and final animation.
Result:
The campaign ran across both brands’ Instagram profiles. Reach was modest (12.3K views), but it delivered exactly what the client had envisioned for the launch — both Cicero and MESSS’s teams were genuinely happy with the outcome, which mattered more here than raw numbers.
Festa Retrô | Halloween
Retrô, a long-running São Paulo nightlife event, needed a teaser to build anticipation for their Halloween edition — something that felt eerie and stylish, not generic “spooky season” content.
My role:
Combined curated footage and imagery with custom lettering animation to build atmosphere, in collaboration with design studio Beni Projects.
Result:
Posted to Instagram ahead of the event, helping build anticipation for the night.
Copastur | SXSW
Copastur, a Brazilian travel agency, sells official travel packages for SXSW in Austin. They needed promotional motion content that felt native to SXSW’s own visual identity — not like an outside ad dropped into the festival’s world.
My role:
Designed and animated two 2D motion pieces, working within SXSW’s existing brand system to keep the content feeling authentic to the event while still serving Copastur’s campaign goals.
MESSS | Halloween
An open, in-house creative brief for MESSS‘s own social channels — a chance to push a concept without client constraints.
My role:
Concept and full 3D production for a piece blending low-poly 90s video game aesthetics with a Halloween mood, built around two things that connect almost everyone: nostalgia for old video games, and coffee as fuel to get through the workday.
Result:
A personal project with modest reach, but strong positive feedback — the comments were the real metric here. People connected with the concept specifically because it tapped into something shared and familiar, rather than being Halloween content for its own sake.
T-Shirt Design | Garota do Momento
A personal, fan-driven project — a t-shirt design featuring two characters from Garota do Momento, a Brazilian soap opera that had become a social media phenomenon.
What happened:
Edu Sterblitch, one of the show’s lead actors, wore the shirt at his birthday party. A video from the event went viral with him wearing it on camera — turning a personal project into unplanned, organic exposure.
Why it matters:
Shows range beyond client work — an eye for cultural moments and the ability to design something people actually want to wear.
ALPV Club | Alexandre Pavão
Alexandre Pavão, a Brazilian bag brand, wanted to launch a membership program (ALPV Club) to deepen the relationship with their customers. The brand’s PR team had the concept; they needed someone to translate it into a visual identity.
My role:
Led the identity from concept through final execution — logo, visual system, and brand application.
Result:
The launch campaign performed well — the lead video reached 110K views, with additional supporting videos bringing total campaign reach on Instagram to over 200K views. The club hit its expected sign-up numbers for launch.
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Ipanema (2025)
Ipanema, the Brazilian sandal brand, needed a fast-turnaround content format for Instagram Stories. The social media strategist would brief me on current trends, and I’d adapt them into the brand’s visual world — a quick creative loop from trend to on-brand execution.
My role: Designed and animated a series of 7 stories, translating trending formats into Ipanema’s identity while keeping each one feeling native to the brand rather than a generic template.
Result: No hard metrics available for Stories content, but the client was highly satisfied with the creativity and level of execution — enough to keep the format going as a recurring collaboration.
MESSS (2023 - 2024)
A series of short, self-directed pieces made for MESSS — not tied to a client brief, but as a space to push composition and design skills without constraints.
My role: Concept, design, and animation for each piece, used as a way to explore composition, rhythm, and visual style beyond the scope of client work.
Why it matters: These pieces show range and technical fluency outside a brief — useful for a client or recruiter trying to gauge raw design sensibility, not just execution against a spec.