about me
Hi, I’m Locchi — an Art Director and Motion Designer based in São Paulo, with a growing focus on 3D.
For over a decade I’ve worked across brand, social, and video, with motion as the common thread — social campaigns, animated identities, short-form content, and everything in between. I specialize in fashion, beauty, and lifestyle work, where visual rhythm and mood matter as much as the message.
3D has become a core part of my process over the past couple of years, shaping the way I approach space, light, and composition in every project I take on.
I studied Digital Social Media at Belas Artes, one of Brazil’s leading arts and design schools, and I’ve been building on that foundation project by project ever since.
what I've been up to
Cicero + MESSS | Antes do Post
Cicero, one of Brazil’s leading stationery brands, in collaboration with creative agency MESSS was launching O Planner do Criador — a physical planner built specifically for content creators. MESSS brought me in to give the launch campaign a distinct 3D identity that would feel native to a creator audience, not just another product shot.
My role: Full 3D execution — concept, modeling, lighting, and final animation.
Result: The campaign ran across both brands’ Instagram profiles. Reach was modest (12.3K views), but it delivered exactly what the client had envisioned for the launch — both Cicero and MESSS’s teams were genuinely happy with the outcome, which mattered more here than raw numbers.
Festa Retrô | Halloween
Promotional teaser created for the Halloween edition of Retrô, a São Paulo party with a loyal following in the city’s nightlife scene. The video combines curated Halloween footage and imagery with lettering animation, building atmosphere and anticipation for the event. Produced in collaboration with design studio Beni Projects.
Copastur | SXSW
Two 2D motion pieces created for Copastur, a travel agency that offers official travel packages for SXSW — the renowned technology and culture festival held annually in Austin, Texas. Both videos were designed for promotional use, working within the event’s existing visual identity to create content that felt native to the festival while serving the agency’s campaign.
MESSS | Halloween
An in-house Halloween piece created for MESSS, the São Paulo-based creative agency where I work. The brief was open — a creative exercise for the agency’s own social media. The result is a 3D video with motion elements inspired by the low poly aesthetic of 90s video games, blending nostalgia and a Halloween mood into a single piece.
T-Shirt Design | Garota do Momento
Fan-driven t-shirt design featuring two beloved characters from Garota do Momento — a Brazilian soap opera that became a social media phenomenon. The piece started as a personal creative project and took on a life of its own: Edu Sterblitch, one of the show’s lead actors, wore the shirt at his birthday party. A video from the event went viral with him wearing it in the background.
ALPV Club | Alexandre Pavão
Logo and visual identity created for ALPV Club, a membership program developed by brazilian bag brand Alexandre Pavão. The club was conceived by the brand’s PR team as a way to deepen the relationship between Alexandre Pavão and its customers — and I was brought in to translate that concept into a visual identity, leading the project from concept through final execution.
